Persistance is Key to Maximize the Sleeper Effect
- July 14, 2016
- Team Hypothesizes
- Marketing, Social
- 0 Comment
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Making the Most of the Hot Hand
- July 14, 2016
- Team Hypothesizes
- Social, Sports
- 0 Comment
Hot Hand Phenomenon
The hot hand phenomenon is claimed to embody the essence of the saying ‘success breeds success’. It is said to occur when people believe that a person successful at doing something have a greater likelihood of succeeding in following attempts. In reality though, even then they are fully governed by Read More -
Know the Secret to Popularity: The Halo Effect
- July 14, 2016
- Team Hypothesizes
- Marketing, Social
- 0 Comment
Halo Effect
In social psychology, our tendency to classify a person as good or bad in one category makes it more likely for us to gauge the person positively or negatively in other categories as well. It may appear that we find it hard to isolate different categories. This tendency may also arise in order to avoid conf Read More -
Get Greater Social Media Influence Using the Amplification Hypothesis
- July 14, 2016
- Team Hypothesizes
- Marketing, Social
- 0 Comment
Amplification Hypothesis
When communicating with another person, show certainty about an attitude to cause the attitude to increase or harden. Displaying uncertainty about an attitude will soften that attitude. Tailor your communication to suit the attitude; a cognitive attack on a person with an emotional attitude wil Read More