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Team Hypothesizes

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Workplace Motivation with Needs-Based Theories

Motivation refers to an individual’s level of concern and approach to a task in hand. This approach could be positive or negative. At the workplace, there exist internal and external forces that affect employees and determine their behavior, sense of direction and effort.   Th


How Priming Can Be Linked to Obesity

Obesity is a growing concern for the world, becoming a major cause of death and chronic illnesses, especially amongst the young population. Supporters of good health identified food advertising as a considerable contributor to the obesity epidemic. They suggested that constant food adverti

recency effect

How Recency Effect Influences Shopping Behavior of Customers

Recency effect means using recent experience and knowledge to determine future occurrences. People mostly remember the experience that has occurred recently or knowledge that has been generated recently. Recent knowledge and experience are, therefore, easily used to analyze future trends.

mood memory

Mood Memory and How You Can Break the Cycle

Psychological theories are important in understanding the concept of mood memory. People always have negative thoughts. Negative thoughts comprise bad or traumatic experiences in life such as the loss of a job or the death of a loved one. Many people also struggle to remember happy or posi


Why You Should Fear the Nocebo Effect

Nocebo effect occurs when inert substances or the suggestions of the inert substances results in an actual negative effect on a patient. Some patients experience actual symptoms if they are informed about the potential side effect of a medication or medical procedure. The effect mostly occ

self image

The Looking Glass Self: How Society Shapes Our Self Image

Who are you? I’m sure you could rattle off your full names with absolutely no problem, but I’m asking a deeper question, not what’s on your driver’s license – who are you, really, essentially? It becomes a bit trickier to answer, doesn’t it? American sociologist Charles Cooley


The Ben Franklin Effect Can Boost Your Love Life

Is it possible to magically turn a rival into a supporter simply by inducing them to do you a favor? This sounds far-fetched but turns out it shares a lot with psychology of attitudes and worked for Ben Franklin. In his autobiography, Franklin narrates how he dealt with hostility of a con


Even If a Zillion People Believe Something Silly, It’s Still Silly

Often, when in a situation and uncertain of the correct way to behave, people tend to look at others for prompts concerning the appropriate behavior. This conformity occurs since many people believe that the majority’s interpretation of an ambiguous situation is more accurate than their


Why We Believe in Omens: Clustering Illusion

The clustering illusion is the human tendency to see patterns where they do not exist. Basically, humans are pattern machines. That is why people tend to recognize things from their patterns compared to full details. While this is useful, it also means that humans can erroneously see patte

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