Motivation refers to an individual’s level of concern and approach to a task in hand. This approach could be positive…
Obesity is a growing concern for the world, becoming a major cause of death and chronic illnesses, especially amongst the…
Recency effect means using recent experience and knowledge to determine future occurrences. People mostly remember the experience that has occurred…
Nocebo effect occurs when inert substances or the suggestions of the inert substances results in an actual negative effect on…
Is it possible to magically turn a rival into a supporter simply by inducing them to do you a favor? This…
Scarcity Principle When we are faced with scarcity, our desire to obtain the scarce object heightens because we fear possible…
Chameleon Effect It is every so often that we read in the glossies or persuasion manuals that playing copycat to…
Contact Hypothesis According to this hypothesis, if people in conflict are brought together then they will begin to understand each…