Obesity is a growing concern for the world, becoming a major cause of death and chronic illnesses, especially amongst the…
Recency effect means using recent experience and knowledge to determine future occurrences. People mostly remember the experience that has occurred…
Scarcity Principle When we are faced with scarcity, our desire to obtain the scarce object heightens because we fear possible…
Sleeper Effect In social psychology, this is used to describe the impact of a persuasive message. Generally, the power of…
Halo Effect In social psychology, our tendency to classify a person as good or bad in one category makes it…
Amplification Hypothesis When communicating with another person, show certainty about an attitude to cause the attitude to increase or harden.…