Bystander Effect If we see someone in a crisis situation we would immediately rush to help them, isn’t that right?…
Motivation refers to an individual’s level of concern and approach to a task in hand. This approach could be positive…
Obesity is a growing concern for the world, becoming a major cause of death and chronic illnesses, especially amongst the…
Psychological theories are important in understanding the concept of mood memory. People always have negative thoughts. Negative thoughts comprise bad…
Who are you? I’m sure you could rattle off your full names with absolutely no problem, but I’m asking a…
Is it possible to magically turn a rival into a supporter simply by inducing them to do you a favor? This…
The attachment theory was pioneered by John Bowlby, an English psychiatrist and Mary Ainsworth, an American psychologist. The theory focuses…
Social Identity Theory Man is a social animal. Our sense of identity stems from belonging to a group. We often…
Scarcity Principle When we are faced with scarcity, our desire to obtain the scarce object heightens because we fear possible…
Sleeper Effect In social psychology, this is used to describe the impact of a persuasive message. Generally, the power of…