Bystander Effect If we see someone in a crisis situation we would immediately rush to help them, isn’t that right?…
Often, when in a situation and uncertain of the correct way to behave, people tend to look at others for…
The attachment theory was pioneered by John Bowlby, an English psychiatrist and Mary Ainsworth, an American psychologist. The theory focuses…
Social Identity Theory Man is a social animal. Our sense of identity stems from belonging to a group. We often…
Sleeper Effect In social psychology, this is used to describe the impact of a persuasive message. Generally, the power of…
Halo Effect In social psychology, our tendency to classify a person as good or bad in one category makes it…
Amplification Hypothesis When communicating with another person, show certainty about an attitude to cause the attitude to increase or harden.…
Chameleon Effect It is every so often that we read in the glossies or persuasion manuals that playing copycat to…
Contact Hypothesis According to this hypothesis, if people in conflict are brought together then they will begin to understand each…
Repulsion Hypothesis According to popular psychological theories, we are most attracted to people who share similar attitudes with us. While…