Social

Making the Most of the Hot Hand

Hot Hand Phenomenon The hot hand phenomenon is claimed to embody the essence of the saying ‘success breeds success’. It…

8 years ago

Know the Secret to Popularity: The Halo Effect

Halo Effect In social psychology, our tendency to classify a person as good or bad in one category makes it…

8 years ago

Get Greater Social Media Influence Using the Amplification Hypothesis

Amplification Hypothesis When communicating with another person, show certainty about an attitude to cause the attitude to increase or harden.…

8 years ago

Chameleon Effect: Does Mimicking People Really Make Us More Likeable?

Chameleon Effect It is every so often that we read in the glossies or persuasion manuals that playing copycat to…

8 years ago

Battling Prejudice with the Contact Hypothesis

Contact Hypothesis According to this hypothesis, if people in conflict are brought together then they will begin to understand each…

8 years ago

Attract the Right People Using the Repulsion Hypothesis

Repulsion Hypothesis According to popular psychological theories, we are most attracted to people who share similar attitudes with us. While…

8 years ago