Workplace Motivation with Needs-Based Theories
- July 16, 2016
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How Priming Can Be Linked to Obesity
- July 16, 2016
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Obesity is a growing concern for the world, becoming a major cause of death and chronic illnesses, especially amongst the young population. Supporters of good health identified food advertising as a considerable contributor to the obesity epidemic. They suggested that consta
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How Recency Effect Influences Shopping Behavior of Customers
- July 16, 2016
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Recency effect means using recent experience and knowledge to determine future occurrences. People mostly remember the experience that has occurred recently or knowledge that has been generated recently. Recent knowledge and experience are, therefore, easily used to analyze
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Why You Should Fear the Nocebo Effect
- July 16, 2016
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Nocebo effect occurs when inert substances or the suggestions of the inert substances results in an actual negative effect on a patient. Some patients experience actual symptoms if they are informed about the potential side effect of a medication or medical procedure. The ef
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The Ben Franklin Effect Can Boost Your Love Life
- July 15, 2016
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Is it possible to magically turn a rival into a supporter simply by inducing them to do you a favor? This sounds far-fetched but turns out it shares a lot with psychology of attitudes and worked for Ben Franklin. In his autobiography, Franklin narrates how he dealt with hos
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Hurry, Offer for Limited Period: Understanding the Scarcity Principle
- July 14, 2016
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Scarcity Principle
When we are faced with scarcity, our desire to obtain the scarce object heightens because we fear possible regret over not acquiring it. This desire is further fuelled if we think that another has a better chance of acquiring
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Chameleon Effect: Does Mimicking People Really Make Us More Likeable?
- July 13, 2016
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Chameleon Effect
It is every so often that we read in the glossies or persuasion manuals that playing copycat to someone’s body language will automatically make us seem more likeable. But what is important to establish is whether mimicry is the r
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Battling Prejudice with the Contact Hypothesis
- July 13, 2016
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Contact Hypothesis
According to this hypothesis, if people in conflict are brought together then they will begin to understand each other better and the conflict will be resolved. In effect, the rules of social psychology dictate that increasing