Marketing

How Recency Effect Influences Shopping Behavior of Customers

• July 16, 2016
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Recency effect means using recent experience and knowledge to determine future occurrences. People mostly remember the experience that has occurred recently or knowledge that has been generated recently. Recent knowledge and experience are, therefore, easily used to analyze

Hurry, Offer for Limited Period: Understanding the Scarcity Principle

• July 14, 2016
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Scarcity Principle

When we are faced with scarcity, our desire to obtain the scarce object heightens because we fear possible regret over not acquiring it. This desire is further fuelled if we think that another has a better chance of acquiring

Persistance is Key to Maximize the Sleeper Effect

• July 14, 2016
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Sleeper Effect

In social psychology, this is used to describe the impact of a persuasive message. Generally, the power of a persuasive message will tend to fade over time. With the sleeper effect, a message from a low-authority source can gain mome

Know the Secret to Popularity: The Halo Effect

• July 14, 2016
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Halo Effect

In social psychology, our tendency to classify a person as good or bad in one category makes it more likely for us to gauge the person positively or negatively in other categories as well. It may appear that we find it hard to isolat

Get Greater Social Media Influence Using the Amplification Hypothesis

• July 14, 2016
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Amplification Hypothesis

When communicating with another person, show certainty about an attitude to cause the attitude to increase or harden. Displaying uncertainty about an attitude will soften that attitude. Tailor your communication to suit