Why We Only Watch as Mute Spectators: Bystander Apathy
- July 18, 2016
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Workplace Motivation with Needs-Based Theories
- July 16, 2016
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Motivation refers to an individual’s level of concern and approach to a task in hand. This approach could be positive or negative. At the workplace, there exist internal and external forces that affect employees and determine their behavior, sense of direction and effort.
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How Priming Can Be Linked to Obesity
- July 16, 2016
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Obesity is a growing concern for the world, becoming a major cause of death and chronic illnesses, especially amongst the young population. Supporters of good health identified food advertising as a considerable contributor to the obesity epidemic. They suggested that consta
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Mood Memory and How You Can Break the Cycle
- July 16, 2016
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Psychological theories are important in understanding the concept of mood memory. People always have negative thoughts. Negative thoughts comprise bad or traumatic experiences in life such as the loss of a job or the death of a loved one. Many people also struggle to remembe
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The Looking Glass Self: How Society Shapes Our Self Image
- July 15, 2016
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Who are you? I’m sure you could rattle off your full names with absolutely no problem, but I’m asking a deeper question, not what’s on your driver’s license – who are you, really, essentially? It becomes a bit trickier to answer, doesn’t it? American sociologist
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The Ben Franklin Effect Can Boost Your Love Life
- July 15, 2016
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Is it possible to magically turn a rival into a supporter simply by inducing them to do you a favor? This sounds far-fetched but turns out it shares a lot with psychology of attitudes and worked for Ben Franklin. In his autobiography, Franklin narrates how he dealt with hos
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The Importance of Early Emotional Bonds: Attachment Theory
- July 15, 2016
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The attachment theory was pioneered by John Bowlby, an English psychiatrist and Mary Ainsworth, an American psychologist. The theory focuses on the bonds and relationships between people especially parents and children. In his theory, Bowlby sought to show that
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Why Do We Seek Strength in Numbers: Social Identity Theory
- July 15, 2016
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Social Identity Theory
Man is a social animal. Our sense of identity stems from belonging to a group. We often compare our group with others in order to sharpen our sense of identity. Social identity is separate from personal identity, which is
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Hurry, Offer for Limited Period: Understanding the Scarcity Principle
- July 14, 2016
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Scarcity Principle
When we are faced with scarcity, our desire to obtain the scarce object heightens because we fear possible regret over not acquiring it. This desire is further fuelled if we think that another has a better chance of acquiring
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Persistance is Key to Maximize the Sleeper Effect
- July 14, 2016
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Sleeper Effect
In social psychology, this is used to describe the impact of a persuasive message. Generally, the power of a persuasive message will tend to fade over time. With the sleeper effect, a message from a low-authority source can gain mome